Assignment 1 Interaction with social media

Interaction with social media

Set: 26 Sep 18            Due: 10 Oct 2018

Explain the following terms below, how users interact with social media and traditional media.

  • Content grazing
  •  Investigative spider-webbing
  •  Quantam journey
  •  Social spider-webbing

Give a personal example of each, such as the last time you interacted with social media in this way.

Give your answers in the comments section below. Remember to add your name and student number, and department.

 

 

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Welcome to your course

Hello, and welcome to your course MARK308 Marketing Communications, for Fall 2018/2019.

Here is your course outline: MARK308 marketing-communications-course-outline

Here are the Powerpoint slides that accompany the course text

Clow, K.E., & Baack, D., 2016, Integrated Advertising, Promotion, and Marketing Communications, 7th Edition, Global Edition, Pearson

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Final grades

Your final grade is now available in your portal.

Please note: you may not be happy with your final grade.

For this class, there were many pieces of work missing.

Many assignments were not done.

So, while you may feel you did well in the mid term and final presentation assessment, your grade also reflects the marking of the assignments.

 

Final Assessment – Project

Set: 3 May 2017                        Due: 10 May 2017

Presentations in class: 10 May 

Media Campaign

using the new knowledge you have gained in this module, plan a marketing strategy for an imaginary product or service.

In class, you will present your marketing strategy.

Your strategy may involve mass media and social media applications.

Remember, for the campaign, you will not “create” the campaign, you will just pitch your ideas.

You may use storyboard as a technique.

http://www.wikihow.com/Create-a-Storyboard

Remember your campaign should include

  • List of hashtags
  • Timeline
  • Storyboard 
  • Byline. Promotion
  • Competition possibly

Simple handrawn graphics are enough

Use a template and take a photo of your sketches

     Select at least 2 social media 
     

    Assignment 3 – Marketing Strategies

    Assignment 3: Marketing Strategy

    set: 13 April 2017           due: 26 April 2017

    Look up the following links and find out information about Juan Valdez Coffee.

    http://www.slate.com/articles/business/moneybox/2010/04/the_secret_life_of_juan_valdez.html

    http://www.nytimes.com/2001/11/24/international/24VALD.html

    https://www.youtube.com/watch?v=nWDe1IuuiKw

    History and background to the Juan Valdez brand

    https://www.youtube.com/watch?v=OAYyUWJD3GU

    https://www.youtube.com/watch?v=cysIKz8H3Rg

    https://www.youtube.com/watch?v=tboiG00dAEc

    Based on your research, answer the following questions:

    • Why did Juan Valdez decide they needed to relaunch their brand?
    • How has their marketing strategy changed over the past 10 years?

    Write your answer to the comments section below, along with your name and student number.

     

    Assignment 2 Segmentation

    Assignment 2 : Segmentation for Ethical Products

    set: 13 April 2017              due: 24 April 2017

    Using the Viewpoint 3.26 as a reference guide

    Research the types and variety of environmentally friendly energy products in the market, in your home country.

    Select 2 suppliers of environmentally friendly energy products, such as solar panel equipment suppliers, and deduce how they are segmenting their markets.

    Write your answer to the comments section below, along with your name and student number.